Creative Hunch

The Name

Using a great sports name without paying the higher budget for the actual player! Awesome.

 

I love the idea of this spot. Many of us can relate when we hear someone’s name that is similiar to that of a famous person.

Robyn Williams: Did you know your name sounds a lot like Robin Williams?

Phillip Andrews: Are you related to Julie Andrews?

and of course, if your actual name is “Michael Jordan”

 

It is funny to see the variety of people’s reactions, expecting the real MK to show up.

 

It creates hype for the sport and shows how just a name of a talented player is known all over the world.

I almost feel bad for the guy!

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This entry was posted on May 27, 2012, 3: 01 pm by in Uncategorized.
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